INFINITI and Waze Partner for International Women’s Day to Elevate Women Who Paved the Way Forward
NASHVILLE, Tenn. — The road to a better tomorrow should honor those who’ve helped to pave the way.
INFINITI and Waze today announce a unique partnership, “Pave It Forward,” that highlights pioneering women who’ve helped pave the way to a better tomorrow.
Beginning March 8, International Women’s Day, and continuing throughout Women’s History Month in March, “Pave it Forward” will spotlight women-owned businesses and historical landmarks in 14 North American cities to acknowledge the women who are change-makers in their communities. Waze users will see highlighted pins on the Waze Map of participating women-owned businesses in their area, while historical landmarks, selected in consultation with the National Women’s History Museum, will pop up while drivers search for their next destination. The selected cities include Philadelphia; New York City; Washington D.C.; Boston; Chicago; Miami; Tampa; Dallas; Houston; Los Angeles; San Francisco; Nashville; Vancouver, B.C.; and Toronto.
“INFINITI’s mission as a human-centric brand is to celebrate those who dare to be different and challenge convention. ‘Pave it Forward’ uplifts the women who made a positive change in their communities and strive for progress,” said Shelley Pratt, Director of Marketing, Communications and Media, INFINITI USA. “What better way to celebrate the women that shaped our history and to discover female-owned businesses that drive our communities forward — just by using Waze on our daily commute.”
During the “Pave It Forward” campaign, Waze users can also change their car icon to the all-new 2022 INFINITI QX60, which was specifically built with busy lifestyles in mind. The all-new INFINITI QX60 features on every grade a 12.3-inch touch screen with wireless Apple CarPlay compatibility and USB-based Android Auto to display the new Waze features on a crystal-clear, high-definition display. Standard leather-appointed seating in the first and second rows, a panoramic moonroof, power liftgate, and rear parking sensors help create a serene interior that allows owners to #ConquerLifeInStyle.
“Community is central to everything we do at Waze, so it is an exciting opportunity to partner with INFINITI to celebrate the local women who are keeping their communities moving,” said Suzie Reider, Chief Revenue Officer, Waze. “In highlighting these women-owned businesses and historical landmarks, we can bring more awareness, helping increase the number of navigations to each location. At Waze, we work with volunteers around the globe to make sure drivers have the most up to date information for their trips, and it is important to us that we celebrate the local businesses that are essential to every community.”
“It’s been an honor working with INFINITI and Waze to identify the landmarks that have made and are making history,” said Susan Whiting, Board Chair of the National Women’s History Museum. “We’re excited that drivers and passengers across North America will be exposed to some of the countless contributions and accomplishments women have made throughout history. This type of innovative partnership is what drives the National Women’s History Museum and its quest to ensure women’s history is everyone’s history.”
INFINITI Motor Company is headquartered in Yokohama, Japan with operations around the world including regional offices based in the Americas, China and INFINITI International Markets based in Dubai. The INFINITI brand of premium automobiles are assembled in manufacturing facilities in Japan, North America and China. INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing.
More information about INFINITI and its industry leading technologies can be found at www.INFINITIUSA.com. You can also follow INFINITI on Facebook, Instagram, LinkedIn, Twitter, and see all of our latest videos on YouTube.
Waze is where people and technology meet to solve transportation challenges. It’s a platform that empowers communities to contribute road data, edit Waze maps, and carpool to improve the way we move about the world. Thanks to Wazers everywhere, Waze is able to partner with municipalities and transit authorities to reduce traffic and congestion—leveraging current infrastructure while impacting city planning.
A world with better transportation doesn’t have to be in the distant future. By harnessing the power of community to reverse negative trends in transportation, Waze can create a world where traffic is history. For more information, or to download the Waze app, please visit www.waze.com.
About the National Women's History Museum
Founded in 1996, the National Women’s History Museum (NWHM) is an innovative museum dedicated to uncovering, interpreting, and celebrating women’s diverse contributions to society. A renowned leader in women’s history education, the Museum brings to life the countless untold stories of women throughout history, and serves as a space for all to inspire, experience, collaborate, and amplify women’s impact—past, present, and future. We strive to fundamentally change the way women and girls see their potential and power.
The NWHM fills in major omissions of women in history books and K-12 education, providing scholarly content and educational programming for teachers, students, and parents. We reach more than four million visitors each year through our online content and education programming and, in March 2023, mounted our first physical exhibit at the Martin Luther King Jr. Memorial Library in downtown Washington, DC, We Who Believe in Freedom: Black Feminist DC. The Museum is a nonpartisan, nonprofit 501(c)3. Follow us on Facebook, Twitter and Instagram and visit us at womenshistory.org.