Lisa Franklin currently serves as the Chief Marketing Officer for the National Women's History Museum (NWHM), where she leads brand strategy, marketing, communications, and digital engagement for the nation's leading institution dedicated to amplifying women's stories and reshaping how history is told. Franklin drives national awareness campaigns, cultural activations, and corporate partnerships that leverage the Museum's digital-first approach to reach audiences everywhere—inspiring young people to see themselves in history while ensuring women's contributions take their rightful place across generations and industries.

Franklin most recently served as the Chief Marketing Officer for D.C. United and Audi Field, where she led brand strategy, marketing, fan engagement, and merchandise for one of Major League Soccer's most storied clubs and one of Washington, D.C.'s premier entertainment venues. At D.C. United, she oversaw all facets of marketing, communications, creative, and digital strategy—developing initiatives that deepened fan connection, elevated the matchday experience, and amplified the brand's presence across sports, entertainment, and culture.

Prior to joining D.C. United, Franklin was the Senior Vice President of Global Brand Marketing & Communications at ThriveDX (Iron Circle), where she was a member of the executive leadership team from 2020 to 2023. There, she served as the brand's compass—leading integrated marketing initiatives that enhanced brand recognition, accelerated customer acquisition, and strengthened competitive differentiation through thought leadership, strategic alliances, digital media, and public relations.

A 20-year marketing veteran, Franklin has built a reputation as a seasoned executive, builder, and innovator who crafts strategies that inspire action and drive transformation. Her career spans leadership roles with global brands such as Microsoft, Xbox Live, Marriott, Duracell, Verizon/AOL, Facebook, and Deloitte Digital. Known as a force multiplier, she has spent much of her career driving growth within the tech, entertainment, and cultural sectors—specializing in building visibility, loyalty, and market share for emerging brands and platforms.

Franklin sits at the intersection of brand storytelling, culture, and purpose—using marketing as a force for representation and impact.
She holds both a BBA and an MBA in Marketing from Howard University.